THE ULTIMATE OUTDOOR ADVENTURE EYEWEAR BRAND THAT DARES TO DEFY WHAT’S POSSIBLE.

Our Story

Designed for thrill-seekers, adventurers, style aficionados and innovators, DEFY delivers cutting-edge features & high-performance specs typically reserved for luxury brands; now accessible at prices that empower everyone to experience the extraordinary.


With advanced lens technology, rugged durability and sleek designs built for the elements, DEFY redefines what’s possible in outdoor eyewear; created sustainably without breaking the bank.

Man on a boat holding a fishing rod with ocean and sky in the background#color_sierra

EXPLORER

Shop the Explorer Collection

CANYON

Shop the Canyon Collection

TIMBER TOP

Shop the Timber Top Collection

DEFY Expectations
DEFY Ordinary
DEFY Limits

SUSTAINABILITY & ENVIRONMENTAL IMPACT

Every pair is produced using responsibly sourced materials & advanced low-impact manufacturing techniques to minimize waste & reduce environmental impact. 

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