HERITAGE THAT PAVED THE WAY
Founded in 1969, Solaray® was SRP Companies’ first eyewear brand—an origin that marked the beginning of a legacy in innovation. Solaray® quickly became a trusted name, offering stylish and functional eyewear that evolved alongside consumer needs. Over time, the brand expanded its reach, bridging eyewear with mobile accessories like charging solutions, cables, mounts, and audio gear. This adaptability showcased SRP’s ability to anticipate trends and deliver products that fit seamlessly into the lives of active, on-the-go customers.
In 1984, SRP launched Pugs®, a brand that made fashionable, performance-driven sunglasses and readers accessible to millions. With every new season, Pugs® introduced hand-picked styles—from sports and lifestyle frames to everyday clip-ons and blue light protection, earning a loyal following among outdoor enthusiasts, weekend adventurers, and everyday customers who valued both affordability and style.
Together, Solaray® and Pugs® cemented SRP’s reputation as a leader in accessible, trend-driven eyewear. But the journey didn’t stop there. Their success laid the foundation for something new, something bolder. In 2025, SRP introduced DEFY Eyewear, a premium luxury eyewear brand for the masses. Built on decades of innovation and consumer trust, DEFY delivers high-performance materials, advanced lens technology, and sustainable design—bringing the quality of luxury eyewear within reach of every adventurer.
DEFY Limits
In 2025, SRP introduced DEFY Eyewear, a next-generation outdoor adventure brand created for thrill-seekers, explorers, and innovators who live life beyond limits. DEFY combines the legacy of accessibility from Pugs and the spirit of adaptability from Solaray, but reimagined with modern performance, sustainability, and style at its core.
BUILT FOR PERFORMANCE. PRICED FOR EVERYONE.
Crafted with eco-conscious materials—from bio-based polymers and recycled content to plant-derived components—DEFY Eyewear is built to reduce environmental impact without compromising strength or style. Each frame is engineered for rugged durability and lightweight comfort, designed to keep up with every pursuit.
At the heart of DEFY is optical-grade lens technology—polarized, shatter-resistant, scratch-resistant, and UV400 protected. Delivering distortion-free clarity, enhanced color, and lasting protection, these lenses offer the same performance found in high-end luxury eyewear, but at a price that makes premium quality accessible to all.
A CALL TO THE OUTDOORS
DEFY isn’t just another eyewear brand—it’s a mindset. It’s for the mountain biker chasing sunsets on rugged trails, the angler sight-casting on the flats, the climber scaling granite walls, and the explorer forging new paths where roads don’t exist.
Rooted in the legacy of Solaray® and Pugs®, and powered by a relentless commitment to innovation and sustainability, DEFY dares you to see the world differently.
DEFY Eyewear – Defy What’s Possible.